means finding more creative and elegant ways to consume them. Take for example: Goldfish. Your co-workers might look at your weird if you dump a bag of the cheesy cracker on your desk and just go to town. But use Goldfish as a crunchy topping for homemade shrimp macaroni and cheese? You’re in business. https://www.thrillist.com/recipe/nation/seafood-mac-and-cheese-goldfish-recipe/food-and-drink