WHEN I FIRST READ THE RECEIPT, I choked on my hot dog, spat out a stream of
expletives, and threw it on the concourse floor. As this was still not enough, I picked the piece of paper back up and tore it to shreds. The tab for the six hot dogs I'd just bought at the Giants game (some were for friends, people) came to an astronomical, almost comical $36.
This scenario likely sounds familiar if you've been to a live sports game in the past decade. For NFL fans in particular, complaining about stadium beer and food prices has become as much of a game-day cliché as making fun of the never-ending stream of platitudes that come out of Joe Buck's mouth. In an age when teams effectively punish attendees by charging them $5.75 for water and $8 for large sodas, it's clear that something has to change.
Arthur Blank Jr., owner and CEO of the Atlanta (very very almost Super Bowl Champion) Falcons, shares the sentiment that something needs to change. That's why the Dirty Birds have revamped their in-stadium menu for 2017 with the lowest prices (by a wide margin) in the league. A concession revolution in the sports world remains to be seen, but at least you don't need to make more than a veteran punter to afford a decent meal at the sparkling new Mercedes-Benz Stadium. https://www.thrillist.com/eat/nation/atlanta-falcons-new-stadium-low-prices-concessions-bubble/food-and-drink
