An over-enthusiastic colleague comes up to me and says, “Hey! Let’s make this a cool feature
where a homebuyer can come and pay online to buy her dream home”.
What I want to say – “What does that even mean?”
What I say – “The average Indian consumer is yet to mature to the level where she can trust a user interface on her desktop enough to make such a high involvement purchase online. This is a behaviour changing product”.
The over-enthusiastic colleague is thinking to himself – “Was that a no or a yes?”
I’m Kartik Datwani, a product manager at RoofandFloor and the above is an example of what I go through every day. Almost all the employees at RoofandFloor get at least one product idea daily. Inevitably, these ideas are routed to me. I spent half of my work day saying “No”. The other half is spent thinking about how RoofandFloor can achieve its mission of helping homebuyers in India buy the home of their choice with the most relevant and accurate information.
