Fill your cart with color,” read several giant billboards standing high above San
Francisco’s highways this summer. Down below, in the city’s underground BART stations, loud posters with proclamations like, “Shop like nobody else because you aren’t like anyone else,” covered walls. On television — including during the NBA finals, in which local heroes the Golden State Warriors would ultimately clinch the title — ads featured footage of brown boxes rolling down a warehouse roller conveyer. Text on the screen read, “When did shopping get so beeeeeeeeeeeige?” before flashing dramatic shots of colorful sneakers and stacks of denim, along with sped-up clips of fly-fishing and leaf-blowing. https://www.racked.com/2017/10/16/16473414/ebay-online-shopping-resale
