You can't just sit there. If you have a phone to sell, especially a new one, you have to at least

try and capture some attention. Even though it seems that Apple's iPhone X is the only phone in Mediatown right now. On Sunday, Samsung chose to celebrate the iPhone X launch with an ad mocking the last 10 years of the iPhone. Google waited until Monday to release a new ad that had a little more decorum, suggesting its Pixel 2 phone was simply more phone than any other. The ad is a quite magical portrayal of just how lazy humanity has become. People seem to want their phones to do everything for them. And, with a phone that has superior AI at its core, the Pixel 2 seems well positioned to fulfill our pretensions to an absolutely sloth-like future.                                                                                https://www.cnet.com/news/as-apple-iphone-x-launches-google-says-pixel-2-does-more/
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