You can't just sit there.
If you have a phone to sell, especially a new one, you have to at least
try and capture some attention. Even though it seems that Apple's iPhone X is the only phone in Mediatown right now.
On Sunday, Samsung chose to celebrate the iPhone X launch with an ad mocking the last 10 years of the iPhone.
Google waited until Monday to release a new ad that had a little more decorum, suggesting its Pixel 2 phone was simply more phone than any other.
The ad is a quite magical portrayal of just how lazy humanity has become.
People seem to want their phones to do everything for them. And, with a phone that has superior AI at its core, the Pixel 2 seems well positioned to fulfill our pretensions to an absolutely sloth-like future. https://www.cnet.com/news/as-apple-iphone-x-launches-google-says-pixel-2-does-more/