The NBA really wants you to watch games in VR

This partnership represents a doubling down of NBA's VR efforts, despite indications it

isn't actually working. Last year, the NBA began airing games with NextVR as part of a multiyear deal. So why do it? Watching sports in VR has been hyped as the closest thing to actually being at a game, and I certainly felt that immersion when I've watched games that way. But it doesn't appear to be a big draw yet, despite the promise of watching the game through cameras strategically placed courtside and above the rims. Ultimately, the NBA admits, fans haven't quite taken to the medium yet. The league won't even say how many people it's attracted. Still, it wants to be ready. The NBA and NextVR said in April that the average viewing time per game last season jumped from 7 to 42 minutes, but that's much less than the three-hour average people catch on a TV broadcast.                                                                                                                 https://www.cnet.com/news/the-nba-really-wants-you-to-watch-games-in-virtual-reality/